Being a centrepiece of a company’s brand, the logo is the main form of interactivity between a business and the marketplace. The logo design must be instantly recognisable and physically represent the mission, objectives and qualities of a company’s branding. People are being exposed to an increasing number of imagery, brands and logos that are impossible to remember or recognise all of them. The logo design must easily and promptly communicate the message behind the business and do so in a manner whereby consumers can connect with the logo and understand what it is the business does.
As the logo design is at the spearhead of the branding of the business, it is essential that specialist branding creative and graphic designers work closely with you and your business to create the logo. The creative team at VisualEyes builds logos strategically and cost effectively. As important as the design may be, it is of equal importance to research the market in which you operate, competitors and the dimensions and buying behaviour of the target market; only then can the logo design be memorable, distinct, unique and effective in drawing an emotive response from potential clientele.
Simplicity
Logos that are complicated in design and counterproductive to the underlying aims of the logo. Creating a single, simple visual image that consumers can easily recognise and relate all other facts about your business. Complicated design can result in logos that are difficult to distinguish visually; this does not mean that the logo design cannot be sophisticated and intricate. However, consideration should be given to instant recognition, especially at distant or in small print, through the use of clear and simple shapes.
Colours
With the brand and logo being printed and represented across a range of mediums, both online and offline, the effect that the different mediums will have on the colour mix is essential. Different mediums react differently with colour. Furthermore, the logo design will, in some cases, be printed in black and white only; and needs to create the same effect with colour as without. A general rule is the fewer colours the better in the design of the logo.
Taglines
Company taglines should be emitted from the logo design. This is not to say that taglines are not an important part of the branding and are to be associated with the logo when required; however, the logo itself does not require it. One of the main reasons is that the logo will often be utilised in print media; these are often small in size which makes the tagline hard to read at best and illegible at worst. This simply looks unprofessional.
Our team of graphic designers and creative director who are assigned to the development of your businesses logo, will work closely with you; understanding the business, its products and services, market and customers. Only then can we design a logo that truly represents your business. After the initial scoping meeting, you will work directly with one of our experienced graphic designers:
• Your information is provided directly to our graphic design team who will action immediately
• The assigned graphic designer will work closely with you, discussing design issues and providing draft designs
• The assigned graphic designer is on hand to answer any questions during the design process
• Discussing issues surrounding the logo design with the actual designer
• By forming a one on one relationship, the designer can gain a greater understanding of the needs, mission and requirements of the logo in relation to your business, offerings and customers.
Our focus is on designing original logos that represent your business and build on the design principles implemented by VisualEyes, as outlined above. We are commissioned to design logos and brands on an ad-hoc basis; however, for the small to medium sized business, or those who prefer to have a set price for their design, we offer the following design packages
| Small Business Budget Package
This is our most affordable logo design package:
$645.00 |
Small Business Enterprise
This package is suited to most small to medium sized businesses. The majority of our customers’ purchase this package, with the ability to add specific print and online designs as needed:
$1195.00 |
Small Business Enterprise
This package is suited to businesses with more than 5 employees, corporate organisations or small to medium businesses who wish to deliver a premium level of branding and design:
$1950 |
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Designed by KustomEyes - Part of the SpecialEyes Group