Packaging Design

Packaging Design: Essential Business Practice

Innovative packaging design that evokes perceptions of quality and desire is an essential aspect of business practice. As many customers first encounter a new product on the shelves of stores, both in person and online, it is vital that the packaging design draws their attention and provides the information that is required to motivate them to make a purchase. However effective design to attract the consumer to purchase is only one aspect of packaging design.

There are a number of laws and regulations in respect to packaging and labelling which organisations must adhere to; the packaging design must be protected during transport and delivery, as well as minimising the cost of transportation. Our specialist packaging designer at VisualEyes understands the various aspects of quality packaging design and is able to deliver an innovative and effective packaging solution that covers all of these aspects.

The Requirements of Packaging Design

The main role of packaging is to communicate and contain. Many design agencies do not understand the requirements of packaging design, focusing only the visual appearance; not addressing the other important aspects which include:

• Protecting the product
• Must be cost effective and adaptable to production timelines
• Increase the products density
• Assist the consumer use the product
• Provide reusable value
• Satisfy legal requirements

Our experienced packaging designers will guide you through the process of what has to be considered in the design of the packaging, as well as closely work with you to ascertain the functional and transportation requirements of the packaging.

Get in contact for a free consult and we can provide valuable advice on your next packaging design concept.

Packaging Re-Design: Breathing Life into an Existing Product

Redesign of current packaging designs is a necessity for a wide range of reasons. On many occasions, a company may simply want to breathe a fresh breath of life into an existing product by updating its images, packaging, design and functionality. Additionally, the product may be attempting to attract a different type of market and require packaging redesign that appeals to the market. In other situations, packaging redesign may be stimulated by a competitive product and the need for the packaging to have more visual impact and attraction on store shelves.