Facebook provides the perfect platform for connecting with current and potential customers. The popularity of Facebook, coupled with its functionality, results in numerous opportunities for brand awareness, hype, buzz and viral marketing thorough engagement and conversation, generating positive word of mouth. With over 500 million members on Facebook, it has now become the third largest search engine in the world … does your business have a presence where 500 million people are visiting each and every day.
Furthermore, our experience in implementing the marketing strategies highlights that consumers feel comfortable in the Facebook platform; it is an environment they are use to, can easily navigate around and perceive a level of trust and credibility that cannot be afforded to the business website, where consumers feeling they are receiving the marketing rhetoric. For this reason, we have found that customised pages that offer fan deals and specials with links that take potential customers outside of the Facebook environment and to the business website have inconsistent results. This is why we have developed and customised the Facebook pages for many of our clients to include this functionality within the website, including:
- Welcome Pages
- Fan Deals and Offers
- Full Ecommerce functionality within Facebook (they can book, buy and pay with credit card)
- Sign up forms that link with your email database and email marketing software
- Customised and branded Youtube channels within Facebook
- Deal Share Pages
- Document Display Pages which can be viewed, downloaded and shared
- Competition Pages
- Viral Video Promotion
- Increasing Fans
